The project goal was to design a website for an online fitness and wellness platform that provides a wide range of programs, workouts, and resources to help anyone looking to improve their life and health. I designed the visual identity to be energetic and dynamic, aiming to inspire users to pursue their fitness and mental health goals while promoting a sense of satisfaction and well-being. I incorporated a balanced color palette, using pastel shades alongside vibrant, saturated tones to clearly distinguish different sections of the website, making navigation intuitive and visually engaging.