The project goal was to create a unique solution for an online perfume shop that focuses on dropshipping perfumes. I focused on creating a clear and intuitive layout that allows users to effortlessly browse and find specific perfumes. Recognizing that some visitors may be unsure of their preferences, I crafted an engaging browsing experience that helps guide them toward the right choice.The visual identity of the site is minimalist, aligning with Fragrantique’s brand, and relies heavily on high-quality, captivating product photography to tell the brand's story and enhance the luxury feel. I chose serif typography to reinforce the elegance and sophistication of the brand, creating a refined and polished aesthetic throughout the website.